Best Professional Video Hosting Platform
online video streaming server chennai has become a staple in the business world. That’s why a video hosting platform should be part of any content marketing strategy. You need to be able to upload and share high-quality videos with your audience without your website going down or your server lagging. That means choosing the best video hosting server chennai for your business is even more crucial.
One survey found that 80% of marketing professionals worldwide name streaming video as more critical in the business world than ever before. That same survey also reported video as the type of content with the best ROI.
In another poll, 8\0% of participants stated they would rather watch live videos from a brand than read their blog. Just think about what kind of content you’d rather see in your own search results. These numbers are on track to continue to escalate in the coming years.
As video content takes up a larger share of the web traffic market, more businesses see the value in investing in high-quality video content for internal and external use.
Many companies are turning to professional video hosting server chennai platforms to help manage, organize, share, and promote this video content. Whether they don’t want to go to the expense and frustration of self-hosting their videos or they don’t have the technical know-how to manage it themselves, third-party platforms are key components of many business video plans.
The world of professional video hosting software can be overwhelming if you’re just getting started.
In this article, we will cover some of the main benefits of choosing a video hosting platform, walk through key features to look for when choosing a platform, and explore some of the top professional live streaming video chennai hosting platforms available on the market.
What is a Video Hosting Platform?
A professional video hosting platform is a software solution designed for video hosting and content management. If you’re imagining YouTube, you’d be exactly correct. YouTube is one of the most popular online streaming chennai, but it is best suited for B2C businesses or people who are primarily creating content for consumers.
You might be familiar with how Youtube hosts videos, but what is a video hosting on a more professional level? Many businesses use enterprise-grade streaming platforms to broadcast content for their employees or as a service. Broadcasting at a business level requires the assistance of a professional online video hosting platform.
Online video hosting generally comes with a slew of tools—such as monetization, privacy features, custom branding options, and tech support—which contribute to improved user experience on the broadcaster’s end and a pleasant viewing experience on the audience’s end.
Some professional online video hosting platforms include Brightcove, Mslive, IBM Cloud Video, But choosing the best video hosting platform for you means learning about the important features, security options, and customizations that each video hosting service offers.
Benefits of Choosing Professional Video Hosting
Who hasn’t been tempted to start broadcasting on a free platform like YouTube or Vimeo? Getting started without paying upfront is attractive, but it’s not a sleek user experience. On the other hand, a paid, professional platform offers a wide range of benefits compared to a free video hosting service.
The main reasons companies choose professional video hosting services include:
- Better website engagement
- More control over potential leads
- Better data on videos
- Improved customization and control of the content
- Enhanced security
Let’s explore each of these reasons a little further.
Better Website Engagement
Using a free video hosting platform puts your viewers at a greater risk of being shuttled off your live webcasting server chennai to view a video.
Just think about the last time you watched a video on YouTube. When the video streaming server chennai ends, YouTube suggests a couple of videos you might be interested in. The algorithm on the platform wants users to stay engaged, but it doesn’t have allegiance to any one content creator. It doesn’t care what you watch as long as you stay on YouTube.
Even if you embed a YouTube video onto your website, your viewers are sent to YouTube to view that video — and to be marketed other related, YouTube-hosted content — that can draw them away from your website.
That means you lose those live webcasting server chennai users, potentially costing you conversions into leads and business down the funnel.
By keeping users on your website to view your videos, you can better manage the path they take through your content, both video, and non-video, giving them the experience you worked hard to create. You’ve spent a lot of time and money working on your live website — be sure your users get the most benefit out of it as you can.
More Control over Potential Leads
Moving users back and forth from your website to a free video platform has a few major drawbacks.
Remember, a free platform will do everything it can to keep that user on its website, engaging with other content it can use to make money. Even if a user arrives on Vimeo’s site via your video streaming server chennai content, the recommended viewing algorithms will seek to keep that person on Vimeo’s website, potentially even recommending the video content of your direct competitors.
This could cost you that potential customer.
Not only that, but even if the user stays on or comes back to your live webtelecast chennai, there’s no guarantee they will be routed on the path you want them to go down.
Many websites carefully craft video sales funnels to guide users down a set path toward a purchase. Unfortunately, your entire sales funnel is at risk of failing by putting users on a different path than what’s intended.
Finally, technical issues in routing users from one website to another can cause you to lose potential leads.
If the link from your website to a video or from a video back to your website doesn’t work correctly, it could frustrate the user and cause them to abandon their task altogether.
Better Analytics Data on Videos
Most free video hosting sites provide data and analytics on your videos, including viewer counts and ratios of likes to dislikes.
Although this data can help you make confident, surface-level decisions, they’re likely to make little to no impact on critical business decisions.
By utilizing professional video hosting software, you can view all the performance metrics important to your business. For instance, seeing how users arrived at specific videos, what other pages they viewed on your site following their watching your video, and whether you could convert that viewer into a customer.
These performance metrics allow you to make better decisions on what videos you should promote more heavily, what types of content are performing best, and even what videos you should scrap altogether and rework.
Improved Customization and Control of Content
By utilizing a free platform, you are at the mercy of that platform’s branding and terms of service.
If the platform wants to force all users to watch targeted advertising, the platform can embed those advertisements in every video you upload. Maybe targeted advertising isn’t the best choice for your hosted videos. It also means that every user watching the content will have a slightly different experience based on what advertisers they see.
Additionally, the player your visitors use to watch your videos is branded with the platform’s information rather than allowing you to create your own branding.
When you opt to use a professional live streaming server video hosting platform, on the other hand, you can overwrite the platform’s branding and instead use your own. This provides your viewers with a more sleek, streamlined user experience.
But branding is one of many things you can control with a professional video hosting platform.
Unlike uploading your videos to a platform such as YouTube, which can delete or control access to your content as it sees fit, using a private video hosting platform allows you to maintain control over your own content. Upload, repackage, and share the content as you see fit without worrying about a platform impacting your content.
Enhanced Security
Your video content is your intellectual property, and protecting it from being stolen by others is important.
Video hosting services for businesses allow you to put strict controls over who can and can’t see your videos. To decrease the chances of someone illegally downloading your content, it can also protect the code you use to embed them into your website.
You don’t get this guarantee with free hosting websites, which puts all your hard work at risk. But it is an attractive feature with the highest-quality video hosting services chennai.
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