
- February 2, 2023
- mslivestream333
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11 Ways to Significantly Increase Live Stream Viewers
Live streaming software has been incredibly valuable for businesses in today’s video-dominant world. No matter the desired end result, one common goal for live stream companies is to get in front of their target audience and increase stream viewership.
Starting your first live stream and instantly getting thousands of viewers would be nice, but that’s unrealistic. To increase live stream viewers, you need strategy and action. You need a plan to get people to join your live stream.
This post will teach you how to get people to watch your live streams on your website and social media platforms. We will also discuss why you want to stream live video and the value of increasing stream viewership for your business.
Plus, we will cover some simple tips on taking your streams to the next level in terms of quality, getting more viewers, and promoting your live stream.
Why Businesses Use Live Streaming to Increase Viewership
Live streaming and VOD content have many uses in the business world.
There are several reasons why a business might want to start live streaming video. Many businesses use live video and on-demand video content to reach out to customers and colleagues.
Live streams are ideal for
- Live events
- Breaking news
- Sports
- Politics
- Speeches
- Product releases
- Q&As
Many businesses are streaming digital conferences, hosting webinars, and similar events with live streaming. Events designed to bring the community together make great live streaming content as well.
The Value of Increasing Live Viewers on Streams
Are more viewers always better? Let’s find out.
As we’ve established, live streaming can be very valuable to businesses and professional organizations, but why should somebody care how many viewers they have?
Improve Brand Awareness
High viewership is more valuable to some broadcasters than others. For example, more is better if your goal is to monetize a stream. The same will apply if you’re trying to build brand awareness.
Collect Consumer Data
If your goal is to generate leads or collect email addresses for your mailing list, you will want to look at quality over quantity. Depending on what you’re selling, thousands of viewers may or may not be necessary. For example, if you have a service-based business, you only need a few highly qualified leads. More leads may be valuable for a physical or digital product.
Streamline Internal Communication
If your live stream is meant for internal use, amassing a ton of viewers isn’t necessary. You only need your team or employees to tune in.
Reach Corporate Goals
More viewers are not wrong, but you should identify your business’s goals before fixating on reaching any specific number of viewers. You need to determine how many people you need to watch your live stream for it to be a success.
11 Ways to Get More Live Stream Viewers
Use these strategies to get more viewers on your live stream.
By incorporating live streaming into your video content plan, you’re putting yourself in a good position for a decent number of viewers and engagement. Live streams tend to generate urgency and “buzz”. That makes people more likely to sign up and show up.
Marketing professionals confirm that this is true. According to Troy Evans at Moz “a live broadcast will often produce a significant increase in viewership.”
Starting in 2014, for example, the Superbowl achieved a 1000% growth in live video streaming over the previous year. That was just one sign that audiences have been ready for live streaming for some time.
However, clicking “Start Stream” is just the beginning. Most businesses need additional tools and methods to improve the viewership of their live broadcasts.
Here are a few tips you should apply to your live streaming video content strategy to get more live stream viewers.
1. Research Your Audience
You must be aware of your audience if you want to increase stream viewers. Before developing additional engagement strategies, first, understand their needs. You could pack a live meeting with activities, but if they’re geared toward a different audience or industry, your audience won’t find them interesting.
How do you determine your audience’s needs?
To better understand your live stream audience, follow these steps:
Identify Your Goal:
What kind of live stream or webinar are you offering? Is it instructive, entertaining, or commercial?
Establish your goals for your live stream and purpose. The remaining steps will be more straightforward when you are aware of the goal of your webinar.
Analyze the Demographics:
Discover your audience’s age, income, occupation, level of education, and location.
Determine Difficulties:
You can ascertain your audience’s pain points once you’re you are familiar with their demographics. Create your webinar so that it addresses these issues or even offers a solution.
You can use the following strategies to learn more about your webinar audience:
2. Promote the Broadcast
Before your live streams start, you’ve got to generate some excitement. That is the best way to get more people to watch your stream. Spread the word to your audience using the following strategies so they can expect a fantastic live stream from you:
Create a Hype
That includes posting on your blog, social media, and other live streaming platforms. Email sequences are a great tool here. The more you share information about and promote your stream, the more people are likely to show up.
Here are a few different ways and places to promote your content:
Social Media Channels
Social media is one of the top places to promote your live stream. You should post graphics, text information, and the occasional short teaser video on all your social media sites, including Instagram, Facebook, Twitter, and your YouTube channel.
Create YouTube Shorts to promote your live stream, make watch time interesting and add variety to your YouTube videos. Share on Facebook and Instagram Stories. Be sure to use a visually appealing thumbnail and engaging copy to increase interest in your live stream.
Podcasts
Have a podcast? Be sure to mention your live stream! Share the date and time of the live stream, the platforms you will be streaming on, and what the live stream will be about.
Keep the mention short enough to hold the listener’s attention and juicy enough to entice them to want to watch the live stream.
3. Get People to Pre-Register
Encourage people to pre-register for your stream to capture leads and get a virtual “headcount.” This strategy will likely encourage people to show up rather than just thinking of showing up.
You can send reminders before you go live or use a live countdown. Sending reminders is a great way to get people to watch your stream.
4. Collaborate With Others
One of the best ways to increase viewership is through collaboration. Invite industry experts and influencers to your live stream. Using experts and influencers can add credibility to your brand.
Also, collaborating is a great way to promote your live stream. Whoever you collaborate with can promote the live stream on their social media platforms, email newsletter, podcast, or whatever means of communicating with their followers they use.
Guests can help increase interest in your live stream and allows for cross-promotion of your live stream to a bigger audience.
5. Pin The Scheduled Live Stream
On most social media platforms, you can pin your most important content to the top of your profile. Social platforms such as Twitter, Facebook, and LinkedIn all allow you to pin content to the top of your profile.
Promote your live stream by pinning it to the top of your social media page. That ensures that anyone visiting your page will see the information about your upcoming live session right at the top. It is a great way to drive more direct traffic to your live stream.
Conclusion
To increase live stream viewers, you must promote ahead of time, create valuable content, use SEO to your advantage, and keep your stream’s quality high. Importantly, you also need to use the professional tools provided by an excellent online video platform.
With a little strategy and implementation, we’re sure you’ll get more live viewers and hit your streaming goals in due time. You can increase stream viewers with the right strategies.
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